About Us
A One-Stop Shop,
Built On Trust.
Guiding families and individuals through every financial decision — for the long run.
DFS Advisors, LLC is a financial services firm founded in 1992. Prior to January 1, 2004, we were known as J. C. Denton, Financial Services.
At DFS Advisors, LLC, our purpose is to help you in
- Setting and pursuing your financial goals;
- Accumulating and managing savings and investments during your lifetime; and
- Preserving it for your family or distributing it according to your wishes in your estate.
Through our Broker/Dealer and Registered Investment Advisor, LPL Financial, we are able to provide financial planning, investment advisory services, and investment and portfolio management. We also provide insurance and income tax consulting services on a fee or commission basis, depending on the services you require.
An initial complimentary consultation will be provided free of charge.
What We Stand On.
Integrity & Reliability
Trust is the foundation of every successful financial relationship. We believe in providing honest advice, clear communication, and dependable guidance you can count on. You deserve a financial planner who listens, follows through, and is there to help you navigate life’s important financial decisions.
Personal & Family Goals
Your financial plan should reflect the life you want to live and the future you want to build for your family. Whether you’re preparing for retirement, funding education, purchasing a home, or planning to leave a legacy, your goals deserve a personalized approach. We take the time to understand what matters most to you and help develop a financial strategy designed to support your priorities through life’s changes and milestones.
A Long Track Record
Experience matters when it comes to navigating life’s financial decisions. Over the years, we have developed a practical perspective on the opportunities and challenges individuals and families face as they work toward their financial goals. That experience informs a thoughtful, steady approach to financial planning—helping you make informed decisions, prepare for the unexpected, and stay focused on what matters most over the long term.
Meet The TeamThe People Behind
Your Plan.
James C. Denton
Founder
Rachelle Anderson
Relationship Manager
Rochelle Bassett
Customer Service Associate
“I have had a long-standing relationship with DFS Advisors and have been extremely pleased with the exceptional service and attention they provide. Their team is knowledgeable, responsive, and always takes the time to keep me informed about my investments and financial needs. I especially appreciate their ability to explain complex financial matters in a clear and easy-to-understand way. I have great confidence in their expertise and truly value the personalized service they provide."
Kristen, Educator
This statement is a testimonial by a client of the financial professional as of 09/09/2026. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
“DFS Advisors has provided professional services for our family for nearly a decade. Aaron has helped us navigate many of life’s big changes and major decisions by providing life insurance, portfolio management, personal tax services, and guidance through business ventures. Our family highly recommend Aaron and his team!”
Jason & Kate, Business Owner & Project Manager
This statement is a testimonial by a client of the financial professional as of 09/09/2026. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
“Aaron and the staff at DFS Advisors have been my trusted financial advisors and tax professionals for years. I can always count on them to answer my questions, efficiently handle transactions on my behalf and respond to my requests for appointments promptly.”
Joanna, Pathologist
This statement is a testimonial by a client of the financial professional as of 10/01/2026. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
“I have been a client of DFS Advisors for more than 25 years, and over that time I have come to value both their professionalism and the personal relationship we've built. The team is knowledgeable, friendly, and consistently responsive. Whenever I have a question or need direction, I feel comfortable picking up the phone, and I know they will take the time to listen and understand my concerns. We have worked together to build a financial plan centered on my family's goals, and I feel confident and well informed about where we stand. I truly appreciate the care and attention they have shown my family over the years, and I look forward to continuing our relationship.
Billy, Business Owner
This statement is a testimonial by a client of the financial professional as of 10/07/2026. The client has not been paid or received any other compensation for making these statements. As a result, the client does not receive any material incentives or benefits for providing the testimonial. These views may not be representative of the views of other clients and are not indicative of future performance or success.
About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) is among the fastest growing wealth management firms in the U.S. As a leader in the financial advisor-mediated marketplace, LPL supports more than 32,000 financial advisors and the wealth management practices of approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets on behalf of approximately 8 million Americans. The firm provides a wide range of advisor affiliation models, investment solutions, fintech tools and practice management services, ensuring that advisors and institutions have the flexibility to choose the business model, services, and technology resources they need to run thriving businesses. For further information about LPL, please visit www.lpl.com. Data as of April 30, 2026.